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1st of June, 2008 The Launch of Science Today Magazine




مجلة العلم اليوم


Science Today TV

 

Success Doctrine

 

 

 

 

Services

A.Corporate Consultancy:

The services we offer are many and varied, covering all the main aspects required for a compatible and successful strategy for anyone to use, either for Business to Business companies or Business to Consumer companies, adapting all of the management styles: performance driven, system driven and value driven.

1-Marketing Research:

In order to get to where you most want to be, you must first determine where you are now. A strategic review is one of the best ways in which to achieve this goal. A research is established to analyze the market and gather all required information.
Quantitative and Qualitative
Triangulation
Result Analysis

B.Strategy Creation:

We create the plan which includes the means to reach our goals according to the strategy development.

1-Ongoing Market Support (Marketing Consultancy):

This service is offered mainly for business development and expansion, either by planning full service support or by simply using our expertise for consultancy. It includes the following:
Branding (Local/Regional/Global)
Communication Strategies
Creative and Media Rationale
Media Planning and Booking
Assessment on Competition
Market trends and assessment of Target Sales
Market Intelligence Reports


2-Public Relations:

At Eye2Eye strategies, we make use of a wide variety of approaches to public relations, from the classic to the most modern forms of media technology; strategy is at the heart of our approach.
Researching and composing press releases;
Researching and writing user profiles;
Responding to media inquiries;
Establishing and maintaining media contacts;
Creating, following up, participating, & attending events, conferences and demonstrations related to the Client’s products;
Producing and distributing materials related to the Client’s business and products;
Conducting market research of competitors, potential partnerships / alliances, target markets, etc.;
Strategizing and analysis;
Arranging media briefings;
Preparing and updating press kits/editorials/monitorials;
Preparing and conducting analyst pre-briefings;
Pursuing and fulfilling article opportunities to carry the by-line of a principal or employee of the Client;
Set up Media Training followed by rehearsals before any talk show for any media format, nonetheless speeches, or presentations;
Monthly assessment on preventive, and corrective crisis management;
Preparing and establishing press tours;
Institute internal communications via employees (news letters, circulars, flash Emails news, assemblies);
Elaborating on/implementing community relations programs;
Event Management.

C.Strategy Implementation:


Once the plan is ready, execution takes turn. Whether it is coordinating the client with his contacts or finding the contacts ourselves, we focus on accomplishing the job required and following up as to reach a maximum increase in the expected revenue and return on investment.


1.Marketing Mix:

a.Advertising campaigns
Creative strategy
Promotional Mix (ATL, BTL, TTL)
Media Planning
Media Booking
Creative media
Mood media
b.PR Campaigns
c.Direct Marketing
Our presence and capabilities whether local, regional or international are unparalleled in sector focus and can help you gain a competitive edge and achieve long term growth.

 

 


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